The Butter Krust factory on Broadway shut down in 1997, but Butter Krust products are still in production. The company was purchased by Flower Foods/Nature’s Own and Butter Krust moved its operations to a factory on Loop 410 on San Antonio’s northeast side. In 1968, the Richter family helped fund a math and engineering building …
Author Archives: Amber Anderson
Marketing
Butter Krust was not only innovative when it came to manufacturing, they were also very progressive in their marketing campaigns. In the 1960s and 1970s, Butter Krust ran a series of ads in the local African American newspaper, the San Antonio Register. The images in these ads were a departure from the Little Miss Gingham …
History of Butter Krust Baking Company
The story of Butter Krust Baking Company begins with the Richter Baking Company. Learn more about their story below. William L. Richter was born in Staunton, Virginia to Prussian immigrants Paul and Emilia Richter in 1859. Paul was employed as a brewer at a local brewery while Emilia kept house and tended to the rest …
Butter Krust: Baked to Perfection
By Amber Anderson and Cristal R. Mendez Butter Krust is an iconic business that made a significant economic impact on San Antonio. The company was established in 1882 and continues to operate to this day. Butter Krust products can still be found in H-E-Bs across the state, and many of our family members can still recall fieldtrips to the factory. This site is designed to tell the story …
