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John Echeveste (2022)
Ashton Jeffers
John Echeveste is a founding partner of VPE Public Relations based in South Pasadena, California, and former communications director of The East Los Angeles Community Union (TELACU). John first became acquainted with TELACU as a young newspaper reporter who interviewed David Lizárraga and the organization’s work during the 1970s. Recruited by David, John managed the…
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